1- After having defined the typical consumer profile of this product, qualify and outline its decision-making process to purchase this product. You should specify the degree of complexity of this process, the elements that can trigger the buying process as well as the major internal and external factors that can influence the behaviour of this consumer to purchase this product. (2 pages max.) 2- Briefly describe the company you have chosen and the product that will focus your analysis. (1 page max.)
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