1. Draw a simple flow chart identifying the channel members from production to consumption.
2. Do you see any potential for channel conflict in the existing value chain? Explain.
3. Within the channel structure, identify the conventional, vertical, and horizontal channel segments.
4. Would Starbucks benefit from ownership of coffee plantations? Why or why not? 5. Of the three major distribution channels, which one do you think offers the greatest growth potential. Why?
(use references)
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