1) Open the following pdf: PSFK-Mobile-Retail-Playbook-with-Braintree.pdf and flip to page 3. Review the six action plans that the author has presented. Of these six, identify three that you think would be of the most value to your organization, and explain how you would put that plan into motion (for example, you might want to discuss how you would streamline the m-commerce experience for your customers, how you would build on customer expectations, etc.) Be sure to include at least one solid paragraph of content for each action plan.
2) Visit this Link. (Links to an external site.)Of the five m-commerce trends identified here, which do you think will have the greatest impact on your industry (note: you don’t need to focus on your organization here, just on your industry in general)? Justify your answer.
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