1. The marketing plan has a profound effect on an organization’s marketing communications. It helps managers analyze and improve all company operations, including marketing and advertising programs. It defines the role of advertising in the marketing mix. It enables better implementation, control, and continuity of advertising programs, and it ensures the most efficient allocation of IMC dollars. Since marketing drives a company’s income, the marketing plan may well be its most important document. The marketing plan assembles relevant facts about the organization, its markets, products, services, customers, competition, and so on. It forces all departments to focus on the customer. Finally, it lists goals and objectives for specified periods of time and lays out the precise strategies and tactics to achieve them. https://d2vlcm61l7u1fs.cloudfront.net/media%2F6c1%2F6c1537a6-12b0-4440-b319-1ac0ce87f731%2Fphp15KMc5.png 2.Mountain Dew is a unique beverage that faces no direct competition as a carbonated, uniquely flavored, highly caffeinated beverage. With respect to its competition, it seeks to compete against the market leader—Coke. In Ad Lab 8-A, Trout and Ries suggest that out of every 100 companies, one should play defense, two should play offense, three should flank and 94 should be guerrillas. Defense involves fending off challenges to market share dominance, offense, involves direct attacks on the market leader, and flanking involves capitalizing on a segment no one is paying attention to. In light of these definitions, the ads for Mountain Dew suggest it is flanking. playing offense. playing defense. Two of these things. All of these things. 3.The Mountain Dew ads imply that the company is using which positioning approach as identified by Professor Ernest Martin? Product user Product competitor Product attribute Price/quality Use/application 4.Imagine that Mountain Dew decided it could become the dominant carbonated soft drink beverage. To beat Coca Cola, the company believes it must have a larger advertising presence (run more ads) than Coke. The best budgeting strategy to make sure it does this is share of market/share of voice. percentage of sales. doubling last year’s budget. matching Coke’s ad budget. increasing sales promotion activities. Roll over the items to read the hints to identify if the item is part of the marketing plan or a concrete example. Then, place the items in the appropriate space on the chart. Taylor’s beautiful shoes The beauihu deatCompany ioy Need-satisfying objectives Satisfy desire for beauty Company history Situation analysisMarketing tactics Sales-target objectives Marketing strategy | | sales growth of 15% Part of the Marketing Plan Activity Concrete example Create a factual statement of the organization’s current situation and how it got there Set specific targets for how much brand sales will Offer most beautiful line of women’s shoes develop the marketing mix for each target market Pay a music star to wear the shoe brand at the MTV Music Awards

https://d2vlcm61l7u1fs.cloudfront.net/media%2Ff8a%2Ff8ae81f3-c46d-41bb-a67b-890bbcf85a50%2FphpJtOpaT.png
 
“Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!”

What Students Are Saying About Us

.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐
"Honestly, I was afraid to send my paper to you, but splendidwritings.com proved they are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"

.......... Customer ID: 14***| Rating: ⭐⭐⭐⭐⭐
"The company has some nice prices and good content. I ordered a term paper here and got a very good one. I'll keep ordering from this website."

"Order a Custom Paper on Similar Assignment! No Plagiarism! Enjoy 20% Discount"