College of Administrative and Financial Sciences
Assignment 1
| Course Name: Marketing Management | Student’s Name: |
| Course Code: MGT201 | Student’s ID Number: |
| Semester: I | CRN: |
| Academic Year: 1440/1441 H | |
For Instructor’s Use only
| Instructor’s Name: Dr. Shahid Alam | |
| Students’ Grade: Marks Obtained/05 | Level of Marks: High/Middle/Low |
Instructions – PLEASE READ THEM CAREFULLY
- The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
- Assignments submitted through email will not be accepted.
- Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
- Students must mention question number clearly in their answer.
- Late submission will NOT be accepted.
- Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
- All answered must be typed using Times New Roman (size 12, double-spaced) No pictures containing text will be accepted and will be considered plagiarism).
- Submissions without this cover page will NOT be accepted.
Assignment-1
CRITICAL WRITING
From the real national market, select any company of your choice, wishing to go global. Critically analyze the chosen company based on the following questions.
Questions:
- What variables need to be considered while developing a list of potential countries?
- Describe the four steps a firm should take when it is considering going global.
- Discuss at least three challenges that a company may face in the early period of expansion.
- Describe the three main categories of market entry strategies.
Instructions for the students
- This assignment is an individual
- Justify your answers, with the help of course materials, Text Book, Online resources. (See the course materials of Ch-5)
- The choice of the company and the selection of countries must be based on referenced information. (Why did you select the country and the company?)
- All students are encouraged to use their own
- Referencing is necessary and student must apply APA Referencing Style.
- Submit your Answers using the same format.
Answer:
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