Posted on by Judy

16. Zeke wants to buy a new pair of sunglasses that he can wear when driving. He has narrowed the brands he will consider down to Dragon Optical, Oakley, Abriko, and Zeal Optics. These 4 brands represent Zeke’s a. Evaluative criteria grouping b. Dissonance suppressors c. Internal information set d. Evoked set e. Brand loyalty group f. Brand switching matrix

The correct option is Evoked set.
It means customer has many set of alternatives to choose from and they are familiar with the brands as well.
Many marketers have this goal to establish the brand so that the customer may give priority while purchasing.
In this particular case he has 4 familiar brands to choose from so evoked set is correct option.
 
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