Posted on by Judy

2. Many marketing managers consider the Product Life Cycle model to be useful, but fundamentally flawed, because: a. Some markets mature even before the product is introduced b. Early adopters are not always part of the mature consumer target segment c. Product warranties can be instituted to actually guarantee that a product will not decline or break as it gets older d. Overall sales in the maturity phase can actually surpass those in the growth phase e. Innovative marketing managers can extend the curve almost indefinitely by finding new dimensions on which to differentiate their product.

Many marketing managers consider the Product Life Cycle model to be useful, but fundamentally flawed, because-
e. Innovative marketing managers can extend the curve almost indefinitely by finding new dimensions on which to differentiate their product.
The products in decline phase can be leased new life with introduction of new features, lowering pricing, rebranding strategies and aggressive marketing unless and until there is no way that the product bounces back. Hence, there is no specific shape the curve of the Product Life Cycle can be clearly identified with.
 
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