P’kolino Case Study Analysis
Case studies are a great way to apply your new knowledge to a real world situation. This week you will read and interpret the P’kolino case study located in your textbook.
- Chapter Seven Case Study: P’kolino (pages 261 – 304).
- Case Study questions are on page 304.
Write a 2-3 page paper.
Address the following in your paper:
- Does the business plan tell a coherent and compelling story?
- If not, what would you change?
- Does the plan capture all of the learning that Antonio and JB have accumulated?
- If not, what would you change?
- What three questions do you think Antonio and JB need to answer through further planning before they launch the venture?
- Give a thorough explanation of each
- What are the three strongest aspects of the plan?
- Give a thorough explanation of each
- What areas need improvement?
Provide a summary/concluding paragraph
| Grading Criteria Assignments | Maximum Points |
| Meets or exceeds established assignment criteria | 40 |
| Demonstrates an understanding of lesson concepts | 20 |
| Clearly presents well-reasoned ideas and concepts | 30 |
| Uses proper mechanics, punctuation, sentence structure, spelling, and APA formatting | 10 |
| Total | 100 |
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