A well-developed explanation. 1. Why do you think Zappos’ top managers believe it is so important for employees to provide a “WOW” factor in their business?

One of the most important core values of Zappo’s is delivering wow customer service. The company makes sure that the employees go beyond and above everything to serve the customers the best possible way they can. By the term WoW they mean doing something extra and inniovative which differentiate the company. The company’s mission and vision are also customer centric. They belive to satisfy the customers with something that is over and beyond what is expected. By delivering Wow service they not only want to make money but also to leave an impact in the world.Keeping customers delightful will create trust and loyality towards the business which definiately helps in the long run. When you develop a strong relationship with the customers you can expect to do a better business in the future. A happy customer is the core factor for a successful business.
 
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