Agrawal (2013) People Do: Why Connecting Is the Key to Money.” The chapter emphasizes that although a well written business plan is a must, it is much more important to connect and with people and in doing so, convince them of your vision. In 200 words or more Can you see how we keep coming back to the need for a clearly articulated vision? How can you use social media to create a network? How do you get people to look at your idea?

In addition a well written business plan and a clear vision for the future, getting it to be visible to a large relevant audience is the key to success. It is very important to reach your idea to the people who might become your investors, employees, suppliers and customers, or simply pass it on to the next relevant person if they find it appealing, making the idea superhit with the target groups. By connecting with people, you might get vital insights from someone who might have been through the same path or a proposal of alliance from a person willing to associate.
Social media can be used to good effect to connect with friends, old classmates, colleagues, industry professionals, government employees and members of industry associations to be known in these circles, keeping abreast of latest developments, showcase expertise and business offerings, finding opportunities for association etc. Social media like facebook, LinkedIn, Youtube and twitter can be used to communicate, share, launch and showcase the events and create groups of like minded people and professionals from the same functional domain.
More and more people can be made to look at the idea through facebook posts, tweeting the idea to the public, posting videos on youtube and pictures on pintrest. By posting such contents, one creates more followers who view, share, retweet, like and comment on

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