[ANSWERED] MNGT 2515 – International Business Final Examination


What could have been the best option for Top Gear to take for its internationalization move, i.e., either exporting or licensing?
Discuss your answer based on the advantages of exporting and licensing and relevant factors outlined in the case.
Do you think McTaggart was a good choice as a licensee? Why?
Explain in your own words the possible alternatives to licensing for Top Gear?
If you were in the position of George Smith, what decision you
would have taken for Top Gear?
Was the royalty rate reasonable? Did Cameron leave money on the table?

Please answer ALL the questions. Each question carries 10 marks
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