Are objective measures the best ways to assess a program? Why or why not?

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Please help me with this assignment. Please ensure there are at least 4 sentences in a paragraph and always cite the resources (preferably within the past 5 years).
Are objective measures the best ways to assess a program? Why or why not?
Please distinguish between objective and subjective measures as they relate to assessing programs. Why is it important to make this distinction?
What outside factors or influences might also impact objective measures? Why is it important to consider this when evaluating a program’s success?
How might we gain greater buy-in for our programs?
Possible source to utilize:
The course (PSY 843) is an introduction to the logic and methods of modern social program evaluation.
Program evaluation derives from the idea that social programs should have demonstrable effects, and those effects should in some way outweigh the costs of the program. This course focuses on theoretical and strategic issues in designing and implementing formative or summative evaluations, including assessment of fidelity to a model and assessment of impact, with special attention to the effects of the sociocultural context in which the intervention takes place.
The textbook we are using: Royse, D., Thyer, B. A., &; Padgett, D. K. (2016). Program evaluation: An introduction (6th ed.). Boston, MA: Cengage Learning. ISBN-13:9781305101968
 
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