B. What is the value that Cemex brings to a host economy? Can you see any potential drawbacks of inward investment by Cemex in an economy? 2

Cemex is an important cement company and considered as third largest in the world. It has a powerhouse in Mexico with control of 60 percent in the market. It is focused majorly on the excellent and efficient customer service and manufacturing. There are rewards given to distributors for their sales and users. The important advantage that Cemex brings for the host country is related to the competitive advantage. It has acquired companies and it successfully shifts the technological management and marketing to the new units. It focuses on improvement of performance. There are several companies that are acquired and included for full production. This helps for increasing the opportunities of employment in the host country too
It has also acquired the essential ceremony markers that are well established in the country. It should focus on avoiding any delays which might take place in the start up phase. It should focus on capitalizing the advantages of established market presence.
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