Posted on by Judy

Background: One of AAA company’s marketing Objective is customer engagement and improve our customer experience so very important to do event like a fashion show as our experiential marketing strategy to get customer involve in our new season collection and to create personal, memorable, and interactive experiences. Questions: On the event of fasion show in Hudson’s bay, and how can increaing the products awareness to their customer and improve the shoopping experiences. The affect of the company by the event. Thanks！

In order to develop brand it is very important to gather customer attention. The events like fashion shows will help to gather the customer attention and create brand awareness especially when the new products enter the market. Customers can see and experience products which were unknown to them before through fashion shows and can understand more features of the project. Hence there are chances for more customers to buy the product. As the fashion show is conducted in presence of a group of customers the company can market their product to a large customer group at the same time. When the customer is aware of the features they can ask the specific products in which they are interested in the outlets and find their product without much searching. This will help to increase customer satisfaction and branding. The event also helps to identify the target customers and company can develop better strategies for positioning the product.
 
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