Bottled water is a hot industry with sales of ​$10.510.5 billion in the United States. Big players in this industry include​ Nestle, PepsiCo, and​ Coca-Cola. Nestle is the market leader with four brands among the top 10 leading brands.​ Nestle’s Pure Life brand was the​ top-selling brand with sales of ​$1.311.31​billion, but the​ company’s other brands make up an additional ​$1.31.3 billion. Nestle saw an opportunity in this market and launched a new brand called​ Resource, targeted to affluent women. Resource is fortified with electrolytes and is promoted as​ “more than​ hydration, it’s total​ electrolytenment.” Nestle is attempting to take market share away from​ Glaceau’s Vitaminwater and Smartwater. If Resource attains just 55 percent market​ share, it will be among the top 10 selling brands. How much revenue does one market share point represent in this​ industry? Assuming total market sales remain the​ same, what sales must Resource attain to be among the top 10 selling​ brands?

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