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Students are required to produce a 1000 word case study of a chosen brand. The case study should use the module learning to analyse the brands position in the market place, its relationship with the public and its key audiences, its strengths and weaknesses and its successes or failures in developing a strong brand identity that contributes to (or detracts from) the value of the brand.
Assessment criteria can be found on pages 22-25 of the module handbook
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