Business communication

BIZ101 Assessment 1 Brief 2019 Page 1 of 6
ASSESSMENT 1 BRIEF
Subject Code and Title BIZ101 Business Communications
Assessment Evidence-based Response
Individual/Group Individual Task
Length 800 words (+/- 10%)
Learning Outcomes
This assessment addresses the following subject learning outcomes:
a)
Demonstrate information literacy and critical analysis
appropriate to the level of study.
b) Understand and demonstrate academic integrity and authentic
engagement with information.
c) Examine the internal and external business environment to
effectively interpret messages in different business contexts.
d) Identify and apply effective communication skills within a variety
of business environments, including the use of technology.
Submission Due by 11:55pm AEST/AEDT Sunday Module 2.2 (Week 4)
Weighting 20%
Total Marks 100 marks
Introduction
In business, successful communicators must transfer and respond to messages and requests using
written communication to suit their audience, otherwise messages can be misinterpreted or
misunderstood. Learning how to identify your audience and their expectations and needs is a large part
of good leadership and effective management in every business.
This assessment is made up of 3 tasks – Task 1 & 2 are about you as a student and Task 3 is about
Business Communications.
Each task is designed for you to demonstrate your ability to apply your knowledge and understanding of
key concepts relating to written communication covered in Modules 1 and 2 of this subject. This
assessment will provide you with an insight into business communication and resources for you to use
to reach your academic potential.
For all tasks:
• please comply with all academic standards of legibility and referencing and adhere to the
correct use of academic writing, presentation and grammar
• additional support on academic skills can be found : Laureate-au.blackboard.com academic skills
• revision or reminding of the rules of APA 6th edition style is available from the Academic Skills
resources on referencing: Library.laureate.net.au/research_skills/referencing
https://laureate-au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_20163_1&content_id=_2498849_1
http://library.laureate.net.au/research_skills/referencing
BIZ101 Assessment 1 Brief 2019 Page 2 of 6
Each task is made up of four parts:
Read all instructions thoroughly before you begin this assessment.
Task 1 (300 words)
Academic Integrity
Scenario – You are a student mentor and as part of your role, have been asked to provide information
and advice to guide and support your fellow students beginning at the University.
Begin by undertaking research into the topic of integrity at university – this is so you provide accurate
information and advice to your fellow students.
Use these topics to guide your research, then plan and write your blog as a short written response.
These areas are important to explain writing with integrity and why it matters.
• Why is academic integrity important?
• What penalties can apply to breaches of academic integrity?
• How does working with integrity improve your professional and personal success?
You can also refer to the TUA Academic Integrity Policy and Procedures as these documents will provide
valuable information to share with your audience.
Task 2
Achieving Academic Success – 250 words
Reaching your potential in your academic study is enhanced by understanding your learning style, and
learning how to manage your time. It is also important to develop skills in critical thinking and apply
critical evaluation to what your research and academic and business writing.
Use these topics to guide your research, then plan and write your advice as a short written response.
• What is your Learning style based on Peterson & Kolb’s (2017) Learning Style?
• Why is time management important when you are a student?
• What is critical thinking and how will you apply it to further your knowledge and develop your
skills as a student?
Task 3
Models of Business Communication– 250 words
Communication is identified as one of the top 3 skills needed for Employability into the 21st century.
Business communications involves reading, writing, speaking and listening. It is both internal with your
work colleagues and external to customers and clients through such channels as marketing and
everyday interactions.
Part 1 -Research Part 2 – Plan Part 3 – Write Part 4 – Reference
BIZ101 Assessment 1 Brief 2019 Page 3 of 6
You have been introduced to a number of Business Communication models.
• Write about 2 models of Business Communications and why they are important?
• What are some of the possible ways that Business Communications may not be successful?
Reference list for Assessment 1 Tasks
• You need a minimum of three (3) academic references and in-text citations in your reference
list.
o 2 must be textbooks or academic journals
o 1 to be an appropriate website.
You must follow the appropriate APA 6th edition style for citing and referencing your research.
The reference list at the end your article must include references to the following:
• a minimum of three (3) academic sources as in-text citations to support your ideas, 2 of which
should be textbooks or academic journals and 1 website/s
The reference list does not count towards the word limit for this task.
Submission instructions
Submit your assessment via the Assessments link in the main navigation menu in BIZ101 Business
Communications. Your learning facilitator will provide feedback via the Grade Centre in Blackboard.
Feedback can be viewed in My Grades.
BIZ101 Assessment 1 Brief 2019 Page 4 of 6
Assessment rubric
Assessment Attributes
Fail (Unacceptable) 0-49%
Pass (Functional) 50-64%
Credit (Proficient) 65-74%
Distinction (Advanced) 75 -84%
High Distinction(Exceptional) 85-100%
Written
communication
30%
Difficult to understand for
audience, no logical/clear
structure, poor flow of
ideas.
Audience cannot follow the
line of reasoning.
Skills in written
communication need work
urgently (i.e. spelling,
punctuation, grammar and
academic conventions).
Information, arguments and
evidence are presented in a
way that is not always clear
and logical.
Line of reasoning is often
difficult to follow.
Skills in written
communication need work,
as tasks only partially
conform to spelling,
punctuation and grammar
conventions.
Information, arguments and
evidence are well presented
in each task; mostly has
clear flow of ideas and
 
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