Guidelines for Case Study & Recommendations
CASE: JOHNSON & JOHNSON
Goals: (1) Case study and recommendations. (2) Planning and preparing for employment/promotion.
(3) Sources of research: Major newspapers and journals.
GUIDELINES FOR CASE STUDY AND RECOMMENDATIONS
| Topic | Approx.
Page Length |
| § Introduction: The firm, its products, its growth, and its industry.
§ Explain purpose of your writing. § |
1 |
| § Update income statement and balance sheet: 2017-2020. Use the same brief format as in the textbook.
§ |
1 |
| § Its reasons for its success
|
0.5 |
| § The nature and reasons for its problems with selected products.
§ Your recommendations to deal with these problems. § Provide a benchmark. |
1 |
| § Should it be broken off? If yes, why and how? Provide a benchmark.
§ If not, why not? Provide a benchmark. |
1 |
| § Discuss your personal background and career goals for the future. This should include your education, job experience, aspirations/dreams, etc.
|
1 |
| § Assume that you would like to work for J&J | |
| a. Why? | 0.5 |
| b. What efforts have you made to connect with them?
c. What efforts do you plan to make to connect with them? |
0.5 |
| d. How do you plan to stay informed about them until you meet with them for the first time? | 0.5
|
| § Are you familiar with Pace University’s office for helping students re their employment? Where is it located? Have you used its services? Do you plan to do so? our suggestions for them? | 0.5 |
| § What did you learn from this assignment in terms of researching, organizing material, planning for a job or a promotion, clarity of instructions, etc.?
§ Your suggestions for me. |
1 |
| § References and footnotes | 1 |
| Total, excluding title page, table of contents, bibliography, etc. | 8-10 pages. |
(Sample)
Johnson & Johnson
Prepared by
(Student’s name)
Team # —
(It is only for reference. It is not a team project)
MGT 490-20507 (or 20509)
“This paper has been researched and written by the author mentioned above. Sources of research help have been cited in the paper.”
———————————————
Spring 2020
(Sample)
Table of Contents
| Contents | Page No. |
| Title Page | i |
| Table of Contents | ii |
| Introduction | 1 |
| Purpose | |
| Income Statement | |
| Balance Sheet | |
| Reasons for Success | |
| Problems and Challenges
Recommendations Benchmarks |
|
| Break if Off
Reasons Benchmark |
|
| Don’t Break if Off
Reasons Benchmark |
|
| My Personal Background | |
| § Assuming that you would like to work for J&J:
a. Why? b. What efforts have you made to connect with them? c. What efforts do you plan to make to connect with them? How do you plan to stay informed about them until you meet with them for the first time? |
|
| § Pace University’s office for students’ | |
| § What did I Learn regarding, the firm, the industry, how to research and write, how to organize material, etc.?
|
|
| § My suggestions to Dr. Bhandari | |
| § Bibliography, footnotes |
Notes
- Provide a separate heading for each topic, and each table/chart.
- For preparing the Table of Contents, you must reproduce all the headings used in the article with their corresponding page numbers.
- A model structure for table of contents, a very important part of writing and learning, is provided above.
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