Case study continuation | Accounting homework help

Answer the case studies I have Uploaded and post the solution of all the case studies in a SINGLE WORD DOCUMENT. 
The Case study starts with “Excel Master It! Problem” so you know that is the case study you solve – so no need to solve any question before the “Excel Master It! Problem”.
 Let’s take Case 1 for example, the Case you solve is CASH FLOWS AT WARF COMPUTERS, INC.

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Chester company | Human Resource Management homework help

1) The Chester Company has just purchased $40,900,000 of plant and equipment that has an estimated useful life of 15 years. The expected salvage value at the end of 15 years is $4,090,000. What will the book value of this purchase (exclude all other plant and equipment) be after its third year of use? (Use FASB GAAP)

[removed]

$33,538,000

[removed]

$35,446,667

[removed]

$29,448,000

[removed]

$32,720,000

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Operations mgmt with std dvd 9e – problems set

The manager of a travel agency has been using a seasonally adjusted forecast to predict demand for packaged tours. The actual and predicted values are as follows:
     
Period  DemandPredicted
1138        111        
2194        200        
3157        150        
491        94        
595        80        
6132        144        
7126        128        
8127        124        
995        96        
10149        150        
11104        94        
1285        75        
13120        140        
14134        128        
________________________________________
     
a.Compute MAD for the fifth period, then update it period by period using exponential smoothing with α = .1.(Round your intermediate calculations and final answers to 3 decimal places.)
      
t
PeriodA
Demand    MADt
1138        
2194        
3157        
491        
595         
 
6132         
 
7126         
 
8127         
 
995         
 
10149         
 
11104         
 
1285         
 
13120         
 
14134         
 
________________________________________
      
b.Compute a tracking signal for periods 5 through 14 using the initial and updated MADs. (Negative values should be indicated by a minus sign. Round your intermediate calculations and final answers to 3 decimal places.)
      
t
PeriodA
DemandTracking
Signal
1138        
2194        
3157        
491        
595         
 
6132         
 
7126         
 
8127         
 
995         
 
10149         
 
11104         
 
1285         
 
13120         
 
14134         
 
________________________________________
 
Checkout time at a supermarket is monitored using a mean and a range chart. Six samples of n = 20 observations have been obtained and the sample means and ranges computed:
 
SampleMeanRangeSampleMeanRange
13.06.4243.13.46
23.15.4453.06.46
33.11.4163.09.45
________________________________________
Q 2,
Factors for three-sigma control limits for  and R charts
 
FACTORS FOR R CHARTS
Number of Observations in Subgroup,
nFactor for
 Chart,
A2Lower
Control Limit,
D3Upper
Control Limit,
D4
2           1.88         03.27
3           1.02         02.57
4           0.73         02.28
5           0.58         02.11
6           0.48         02.00
7           0.42         0.081.92
8           0.37         0.141.86
9           0.34         0.181.82
10           0.31         0.221.78
11           0.29         0.261.74
12           0.27         0.281.72
13           0.25         0.311.69
14           0.24         0.331.67
15           0.22         0.351.65
16           0.21         0.361.64
17           0.20         0.381.62
18           0.19         0.391.61
19           0.19         0.401.60
20           0.18         0.411.59
________________________________________
 
a.Using the factors in the above table, determine upper and lower limits for mean and range charts.(Round your intermediate calculations and final answers to 4 decimal places.)
 
  Upper limit for mean   
  Lower limit for mean   
  Upper limit for range   
  Lower limit for range   
_______________________________________
b.Is the process in control?
  
Yes
 No

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You have obtained a sub-sample of 1744 individuals from the current

1.You have obtained a sub-sample of 1744 individuals from the Current Population Survey (CPS) and are interested in the relationship between weekly earnings and age. The regression yielded the following result:
= 239.16 + 5.20Age, R2 = 0.05,  SER  = 287.21 (42.71) (2.71)
 
where Earnings and Age are measured in dollars and years respectively.
a.Interpret the intercept.
b.Interpret the coefficient on Age.
c.The average age in this sample is 37.5 years. What are average weekly earnings in the sample?
d.At a significance level of 5%, we would say that the slope coefficient is not statistically significantly different from zero. Calculate the relevant confidence interval to show this.
e.Consider a 45-year-old in the sample with weekly earnings of $1,000. Calculate the residual for this person. Explain what your answer means in words.
f.Interpret R2.
g.Give an example of a factor that may be causing omitted variable bias. Based on the direction of the bias, after adding the omitted variable, will the coefficient on Age in this multiple regression be > 5.20 or < 5.20?
 
2.As we all know, correlation does not imply causation. On other words, if X and Y are correlated, it doesn’t necessarily mean that X causes Y; there are two other possible explanations. What are they? Take two of these three explanations for the correlation between X and Y and, using an example, show that these two explanations do not have to be mutually exclusive. In other words, give an example of an X and Y that are related in, simultaneously, two different ways.
 
3.You have estimated an earnings function, where you regressed the log of earnings on two binary variables, one for gender and the other for marital status.
 
a)Write down the regression equation such that the intercept corresponds to a single male, without allowing for interaction between marital status and gender. 
b)According to your regression equation from part (a), what are the average log earnings of:
i.Single men?
ii.Single women?
iii.Married men?
iv.Married women?
 
c)Allow for an interaction between the gender and marital status binary variables. Write down the new regression equation.
d)Repeat the exercise from part (b) for the new regression:
 
i.Single men?
ii.Single women?
iii.Married men?
iv.Married women?
 
e)Explain what including the interaction term allows that was not captured in the original regression.
 
4.It has been conjectured that workplace smoking bans induce smokers to quit by reducing their opportunities to smoke. In this assignment you will estimate the effect of workplace smoking bans on smoking using data on a sample of 10,000 U.S. indoor workers from 1991 to 1993, available on the textbook website www.pearsonhighered.com/stock_watson in the filed smoking. The data set contains information on whether individuals were or were not subject to a workplace smoking ban, whether the individuals smoked, and other individual characteristics. A detailed description is given in  Smoking_Description, available on the website. For the following questions, use any software of your choice, but make sure you include the relevant table showing your results. You will receive zero credits if your regression tables are not included.
 
a)Estimate the probability of smoking by using smoking ban as your independent variable. Attach your regression table.
b)Estimate a linear probability model with smoker as the dependent variable and the following regressors: smkban, female, age, age2, hsdrop, hsgrad, colsome, colgrad, black, and hispanic. (attach your regression table). Compare the estimated effect of a smoking ban from this regression with
your answer in part (a).
c)What does the coefficient on smkban suggest?
d)Is the coefficient on smoking ban statistically significant at 95%?
e)To test the hypothesis that the probability of smoking does not depend on the level of education, what do you have to do? You just need to explain and do not need to actually do the test.
f)What would you do to test whether there is a nonlinear relationship between age and the probability of smoking? You just need to explain and do not need to actually do the test.

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Escience 5: qualitative analysis of ions

  
pre-lab Questions
1. What is one difference between qualitative and quantitative analysis? 
2. Use Table 1 to determine which metal ion would be identified as the reactant if a reaction with ammonia produces a violet complex? Use scientific reasoning to explain your answer. 
3. Use the pH scale to describe an acidic solution and a basic solution. At what pH would a solution be considered neutral? Why?   
experiment 1: qualitative analysis of reactions
Data Sheet
Table 2: Litmus Test Results of OH- and H+ Solution TypeInitial Litmus ColorFinal Litmus ColorAcid or Base? Acetic acid Purple Red Acid  Sodium bicarbonate Purple Blue Base Table 3: Test Results Solution TypeIndicatorObservations InitialFinal Carbonate IonBubble formation when an acid is added Clear solution Bubbles  Sulfate IonWhite precipitates when barium chloride is added to the   solution. Clear solution White precipitates  Phosphate IonFormation of white precipitate Clear solutionWhite precipitate formed  Calcium IonFormation of precipitate Clear solution Precipitate Table 4: Determination of an Unknown Results Carbonate Ion Test TubeSulfate Ion Test TubePhosphate Ion Test Tube ObservationsNo bubbles observed. Solution remained clear No precipitate White precipitate formed Result: Positive or Negative?Negative Negative positive
Post-Lab Questions
1. What ion is contained in the unknown solution? Use your results as evidence. 
2. Imagine that the unknown solution contains aqueous ammonium sulfate, which is commonly used in fertilizer. Write a balanced equation for the precipitation of barium sulfate after mixing aqueous ammonium sulfate and barium chloride.
 3.  Identify and discuss any sources of error for this experiment. How could you mitigate error? 

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annotated bibliography ( how does social media affect business?)

Hi, I have an Annotated Bibliography. My professor asked me to get 20 sources about ( How does social media affect business?! )
The annotated bibliography should be informative and descriptive and it should not exceed 70 words for each source. Basically, you have to read the abstract of each source and paraphrase the main points ( what the authors or researchers discussed, examined,etc..) Then you should add 1-2 sentences how the source is relevant or useful for my topic?
for sure, APA citation should be added before the paragraph of each source.
What is an Annotated Bibliography? check the website:
https://essaypro.com/blog/annotated-bibliography/
How to Write an Annotated Bibliography? check the website : 
http://sites.umuc.edu/library/libhow/bibliography_tutorial.cfm
how my professor will evaluate me:
1- APA-formatted and formatting
2- 20 sources
3- Accurate links and valid sources
4- Fairly accurate summaries
5-Sources relevant to a topic
6- Grammar and spelling
7- At least 4 scholarly/academic journals included

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Case: netflix inc.: the disruptor faces disruption (w17722)

#1a: How did Blockbuster emerge as an industry leader (what came before and how did it win)?
1b: How does Clayton Christensen define a disruptive innovation?
#2a: In what ways did the advent of digital video delivery represent a disruptive innovation to Netflix’s DVD-by-mail business?
2B: What risks did Netflix face if it was successful at video downloading/streaming?
#3a: What are Reed Hastings’s biggest decisions at the end of the case?
3b: How should he assess the relative merits of each of Netflix’s options?
#4: What other industries/Companies can you think of that have faced, or are facing, similar challenges in a move to digital delivery?

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Socw 6090 week 2 | Sociology homework help

 
Week 2: Impact of the DSM-5: Organization, Development, Strengths, and Limitations
Social work advocates for the biopsychosocial model of mental health and illness. Therefore, when making a diagnosis a social worker should always consider biological factors such as genetics, psychological factors such as personality and strengths, and social factors such as culture and environment.
Despite dialectics between various mental health professions about the role of diagnosis, there is widespread acceptance of the practical need to have a common comparison point for different syndromes—a common language and a shared knowledge of what is known about the course of illnesses. That shared knowledge is held in the DSM-5.
This week, you explore how the DSM-5 is organized and why. This exploration begins providing the tools for its effective use.
Learning Objectives
Students will:

Analyze use and communication of a diagnosis in a case study
Analyze strengths and limitations of the DSM-5 diagnostic system
Differentiate between normal behavior and diagnosable symptoms using the concepts of dimensionality and spectrum

Learning Resources
Required Readings
American Psychiatric Association. (2013j). Introduction. In Diagnostic and statistical manual of mental disorders (5th ed.). Arlington, VA: Author. doi:10.1176/appi.books.9780890425596.Introduction
Barsky, A. (2015). DSM-5 and the ethics of diagnosis. The New Social Worker. Retrieved from https://www.socialworker.com/feature-articles/ethics-articles/dsm-5-and-ethics-of-diagnosis/
Neukrug, E. S., & Fawcett, R. C. (2015). Diagnosis in the assessment process. In E. S. Neukrug & R. C. Fawcett, Essentials of testing and assessment: A practical guide for counselors, social workers, and psychologists (3rd ed., pp. 43–58). Stamford, CT: Cengage Learning.Neukrug, E. S., & Fawcett, R. C. (2015). Diagnosis in the assessment process. In E. S. Neukrug & R. C. Fawcett, Essentials of testing and assessment: A practical guide for counselors, social workers, and psychologists (3rd ed., pp. 43–58). Stamford, CT: Cengage Learning. 
Paris, J. (2015). The intelligent clinician’s guide to the DSM-5 (2nd ed.). New York, NY: Oxford University Press
Chapter 6, “Dimensionality” (pp 84–101)
Document: How to Write a Diagnosis According to the DSM-5 (PDF)
Required Media
Accessible player –Downloads–Download Video w/CCDownload AudioDownload TranscriptLaureate Education (Producer). (2018d). Impact of the DSM-5: Organization, Develpment, Strengths and Limitations [Audio podcast]. Baltimore, MD: Author.
University at Buffalo School of Social Work (Producer). (2014). Episode 139—Dr. Robert Keefe and Dr. Barbara Rittner: The Fifth Edition of the Diagnostic and Statistical Manual of Mental Disorders: A conversation [Audio podcast]. Retrieved from http://www.insocialwork.org/episode.asp?ep=139
Singer, J. B. (Producer). (2016, January 25). Critiques of the DSM-5: Interview with Jeffery Lacasse, Ph.D. [Audio podcast]. Retrieved from http://www.socialworkpodcast.com/2016/01/DSM5critique.html/p> 
Optional Resources
American Psychiatric Association. (2013o). Preface. In Diagnostic and statistical manual of mental disorders (5th ed.). Arlington, VA: Author. doi:10.1176/appi.books.9780890425596.x00preface
American Psychiatric Association. (2013t). Use of the manual. In Diagnostic and statistical manual of mental disorders (5th ed.). Arlington, VA: Author. doi:10.1176/appi.books.9780890425596.UseofDSM5
Lasalvia, A. (2015). DSM-5 two years later: Facts, myths and some key open issues. Epidemiology and Psychiatric Sciences, 24(3), 185–187. doi:10.1017/S2045796015000256
Paris, J. (2015). The intelligent clinician’s guide to the DSM-5 (2nd ed.). New York, NY: Oxford University Press
Chapter 3, “How Diagnostic Manuals Are Made” (pp. 33–55)
Wakefield, J. C. (2013b). DSM-5: An overview of changes and controversies. Clinical Social Work Journal, 41(2), 139–154. doi:10.1007/s10615-013-0445-2
Document: Suggested Further Reading for SOCW 6090 (PDF)
Note: This is the same document introduced in Week 1.

Discussion: Diagnostic Labels as Powerful Communications
A diagnosis is powerful in the effect it can have on a person’s life and treatment protocol. When working with a client, a social worker must make important decisions—not only about the diagnostic label itself but about whom to tell and when. In this Discussion, you evaluate the use and communication of a diagnosis in a case study.
To prepare: Focus on the complex but precise definition of a mental disorder in the DSM-5 and the concept of dimensionality both there and in the Paris (2015) and Lasalvia (2015) readings. Also note that the definition of a mental disorder includes a set of caveats and recommendations to help find the boundary between normal distress and a mental disorder.
Then consider the following case:
Ms. Evans, age 27, was awaiting honorable discharge from her service in Iraq with the U.S. Navy when her colleagues noticed that she looked increasingly fearful and was talking about hearing voices telling her that the world was going to be destroyed in 2020. With Ms. Evans’s permission, the evaluating [social worker] interviewed one of her closest colleagues, who indicated that Ms. Evans has not been taking good care of herself for several months. Ms. Evans said she was depressed.
The [social worker] also learned that Ms. Evans’s performance of her military job duties had declined during this time and that her commanding officer had recommended to Ms. Evans that she be evaluated by a psychiatrist approximately 2 weeks earlier, for possible depression.
On interview, Ms. Evans endorsed believing the world was going to end soon and indicated that several times she has heard an audible voice that repeats this information. She has a maternal uncle with schizophrenia, and her mother has a diagnosis of bipolar I disorder. Ms. Evans’s toxicology screen is positive for tetrahydrocannabinol (THC). The evaluating [social worker] informs Ms. Evans that she is making a tentative diagnosis of schizophrenia.
Source: Roberts, L. W., & Trockel, M. (2015). Case example: Importance of refining a diagnostic hypothesis. In L. W. Roberts & A. K. Louie (Eds.), Study guide to DSM-5 (pp. 6–7). Arlington, VA: American Psychiatric Publishing.
Study Guide to DSM-5(r), by Roberts, M.; Louie, A.; Weiss, L. Copyright 2015 by American Psychiatric Association. Reprinted by permission of American Psychiatric Association via the Copyright Clearance Center.
By Day 3
Post a 300- to 500-word response in which you discuss how a social worker should approach the diagnosis. In your analysis, consider the following questions:

Identify the symptoms or “red flags” in the case study that may be evaluated for a possible mental health disorder.
Should the social worker have shared this suspected diagnosis based on the limited assessment with Ms. Evans at this time?
Explain the potential impact of this diagnosis immediately and over time if the “tentative” diagnosis is a misdiagnosis.
When may it be appropriate to use a provisional diagnosis? 
When would you diagnosis as other specified and unspecified disorders?

By Day 6
Respond to at least two colleagues who had a different position than your own in the following way:

Explain why you agree or disagree with whether the client meets diagnostic criteria and should be told about a “tentative” diagnosis, approach to diagnosis, or impact of diagnosis.
Explain how the social worker could have worked with a supervisor to make an initial diagnosis.

Note: You are required to create a thread for your initial Discussion post before you will be able to view other colleagues’ postings in this forum. If you have not yet visited the weekly resources and assignments, you should visit that area now to access the complete set of directions and guidelines for this discussion.
Response 1
 Meishalette Allen Week 2 DiscussionCOLLAPSE
According to the DSM-5, a “mental disorder is a syndrome characterized by clinically significant disturbance in an individual’s cognition, emotion regulation, or behavior that reflects a dysfunction disturbance in the psychological, biological, or development processes” (American Psychiatric Association, 2013, p. 20). When considering a mental health diagnosis, all clinicians should approach with caution taking into considerations all factors: physiological, biological, cultural, social and environment.
Ms. Evans exhibited “red flags” that may contribute to a possible mental health disorder diagnosis. Some of the red flags are as followed: self-diagnosed with depression; fearful appearance observed by peers; audible voices stating the world will be destroyed; decreased job performance; family history of mental health disorders; and a positive toxicology screen for the THC (Roberts & Trockley, 2015).
Based on the social workers assessment of Ms. Evans along with information provided by her peers out of concern, I believe the social worker should have shared the suspected diagnosis. We have commitment to our clients to promote their well-being (NASW, 2017). We are also required to respect and promote self determination of our clients. Informing Ms. Evans of the diagnosis will provide the opportunity to make informed choices/decisions regarding her diagnosis and future treatment from Ms. Evans. It will be unethical to request Ms. Evans to consent to treatment if she is unaware of what she is being treated for. We must abide by the National Association of Social Work Code of Ethics at all times.
Potential immediate impact of Ms. Evans tentative diagnosis is the appropriateness of immediate interventions. A diagnosis is used to guide and assist the clinician in conceptualizing the client’s identified problem(s), understand the client from holistic approach, and aide in the client and clinician collaboratively developing appropriate steps to intervention/treatment (Neukrug & Fawcett, 2015). Another impact may be the effect of insurance coverage for a specific diagnosis. According to Neukrug & Fawcett (2015), depending on the diagnosis some insurances will only be financial responsible for a specific amount of treatment which can alter the outcome for the client.
Provisional diagnosis may be appropriate to use when the clinician is certain the full criteria of diagnosis will be met once enough information is obtained (American Psychiatry Association, 2013). Provisional diagnosis is often used in cases when the client is unable to provide a history or timeline of when the symptoms began, the duration, and severity. The current DSM-5 manual provides provisions for clinicians to diagnose using other specified or unspecified. Clinicians can use other specified with a diagnosis if a client does not meet the full criteria and documenting the criteria(s) not met. Clinicians may use unspecified in the same manner with a diagnosis; however, they are not required to document the criteria not met. According to American Psychiatry Association (2013), there is no requirement placed on the clinician on which of the two they are allowed to use.
References:
American Psychiatric Association. (2013). Use of the Manual. In DIagnostic and statistical manual of mental disorders (5th ed.). Arlington, VA: Author
NASW. (2017). Code of Ethics. Retrieved from https://www.socialworkers.org/about/ethics/code-of-ethics/code-of-ethics-english
Neukrug, E. S., & Fawcett, R. C. (2015). Diagnosis in the assessment process. In E. S. Neukrug & R. C. Fawcett, Essentials of testing and assessment: A practical guide for counselors, social workers, and psychologist (3rd ed., pp 43-58). Stamford, CT: Cengage Learning.
Roberts, L. W., & Trockel, M. (2015). Case example: Importance of refining a diagnostic hypothesis. In L. W. Roberts & A. K. Louie (Eds.), Study guide to DSM-5 (pp. 6-7). Arlington, VA: American Psychiatric Publishing
Response 2
 Nicole Martin WK2 Discussion Diagnostic LabelsCOLLAPSE
Red Flags in the case study that may be evaluated for a possible mental health disorder:
Ms. Evans work had declined. Her co-workers and friends are concerned about her and her statements that the world is coming to an end. Her friends and co-workers believe she is depressed. She has a family history of mental illness. She is using marijuana. Her self-care has been lacking. 
Should the social worker have shared the suspected diagnosis based on the limited assessment with Ms. Evans at this time? 
I believe the social worker should have done a full psychosocial assessment prior to giving a tentative diagnosis. The suspected diagnosis could do more harm than good to Ms. Evans at this time. It sounds as if she is already paranoid and to label her schizophrenic would only increase the delusions and poor mental health status. 
The potential impact of the diagnosis immediately and over time if the “tentative” diagnosis is a misdiagnosis:
Ms. Evans may become even more paranoid. She may have preconceived notions of what it is to be schizophrenic from seeing a family member with the disease. It could lead to her going further into depression or worsening her mental health overall. If it is a misdiagnoses and she believed she has schizophrenia it is going to be very hard to convince her that you made a mistake and it is wrong. She will lose trust in the mental health system and may stop seeking help. The trust relationship with a client is very important and should not be taken lightly. 
When may it be appropriate to use a provisional diagnosis?
There may be some over diagnosing and loosely using diagnosing when behaviors may be within normal limits (Lasalvia, 2015). Using a provisional diagnosis could be used after more information is gathered but still more time is needed. So perhaps the psychosocial assessment is done but the social worker is still not 100% sure and would like to spend some more time gathering information on the client in further sessions. It’s a way of making a solid educated guess but saying I want to gather more information to be sure. 
When would you diagnose as other specified and unspecified disorders?
I will be honest and say that I need to learn more about this. I believe this is when you do not find something that fits the client in the DSM-5. Then it would be unspecified until you can put more time into it and label it. 
Laslavia, A. (2015). DSM-5 two year later: facts, myths and some key open issues. Epidimieology and Psychiatric Sciences, 185-187.
Submission and Grading Information
Grading Criteria
To access your rubric:Week 2 Discussion Rubric
Post by Day 3 and Respond by Day 6
To participate in this Discussion:Week 2 Discussion
Assignment: Video Role-Play: Strengths and Weaknesses of the DSM-5
Though the DSM-5 is the standard manual for mental illness diagnoses, it is not without weakness. In this Assignment, you analyze the strengths and limitations of the DSM-5 diagnostic system, and you differentiate between normal behavior and diagnosable symptoms using the concepts of dimensionality and spectrum.
To prepare: Review the concept of the dimensional approach with the DSM-5 and review the methods that the DSM-5 recommends to individualize where a person fits on a continuum of their illness in terms of subtypes, severity, and functional impairments. You will find these classifications in different parts of the manual and begin to be comfortable looking through it.
Next, imagine the following scenario:
You are a school social worker who has been asked to address a parent-teacher association meeting. Many parents in the audience have children who have been identified for special education services. They are confused about how to understand the diagnoses they are seeing. Others have worries about overdiagnosis. You have been advised that while these parents are generally well-informed, many don’t understand the dimensional or spectrum aspects. All are worried.
You will start your video with your introductory talk to the parents on these factors. After you provide your explanation, imagine that you open the meeting to questions. You will address the question noted below that is posed by a parent in the audience. Consider your audience, and practice explaining in terms a non-professional might understand. Do NOT read from the book.
Review the questions (in the Assignment instructions below) ahead of time and plan your answer before recording, as you will need to look up and integrate materials to answer the chosen question.
By Day 7
Submit a 3- to 5-minute video, considering the parents as your audience, in which you do the following:

Briefly describe what the DSM-5 is and how it is organized. In your description, define the concepts of spectrum and dimensionality as explained by Paris and in the DSM-5 introduction.
Explain why social workers and mental health professionals use diagnoses and what receiving a diagnosis means (and does not mean).
Explain general concerns about the risks of overdiagnosis and misdiagnosis versus not diagnosing. Also explain how diagnosis is connected to services.
Explain other details that might help your audience understand the strengths and weaknesses of the diagnostic system.
Provide a response to the following parental questions:

My teenager’s best friend died by suicide this year. It’s been months, and she doesn’t seem over it. Her teachers tell me she should get help for depression, but I think it’s just grief. She talks about her friend all the time and gets very upset. I am worried about her. Is it normal for her to still be feeling this way? I don’t want to put her on medication for normal feelings. What is the difference between grief and depression?

Include a transcript and/or edit closed captioning on your video to ensure your presentation is accessible to viewers of differing abilities.

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Case study 5 consumer behavior

 
Please Follow the example case and complete the following case study.  Please note that all sections must be complete.  The key issues section is critical.  Look for the terms and concepts that we have learned and apply them to the case.  Do not define the key issues.  What in the case makes them the key issue? 
Grading Rubric:

Case Summary 2 points
Key issues 10 points
Personal Analysis 3 points
Case Questions 9 points
Conclusion 2 points

CASE STUDY
SHAMPOO BUYING: A “BAD HAIR” DAY?
When was the last time you purchased shampoo or other hair care products? How long did it take you to choose? How did you decide?
The hair care aisle of a typical drugstore has more than 200 choices for shampoo. The packages promote a myriad of benefits including repair, protection, hydration, control, and nourishment. How does a consumer make the match between his or her needs and the brand benefits? It’s not easy to choose, and therefore not a surprise that many shoppers spend about 20 minutes in this aisle when they select a shampoo brand.
The confusion builds when you consider that it is not just shampoo that we buy. There are gels, mousses, hairsprays, shine enhancers, and conditioners. A recent Mintel survey shows that three-quarters of consumers use conditioner in addition to shampoo, and these numbers are even higher for women.
One way that consumers try to simplify the purchase process is by referring to compelling advertising, so ad agencies work hard to create effective messages that can reinforce current brand loyalty or persuade consumers to try a new brand. Hair care product advertising relies heavily on television, print, the Internet, and outdoor advertising, most commonly in the form of billboards. In addition, many ad campaigns feature appealing celebrity endorsers such as Katie Holmes, Nicole Scherzinger, and Sofia Vergara.
And it’s not only women in the United States who scratch their heads over these choices. To the women of Singapore and the Philippines, the choice of hair conditioner poses the same challenges. To connect with women in these countries, Unilever tried a nontraditional campaign to show the benefit of Cream Silk Hair Fall Defense, a conditioner brand the company sells in those countries. Cream Silk’s core benefit is the “strength” it gives hair. With the help of advertising agency JWT, Unilever was able to break through the advertising clutter and deliver its message in an entirely new format.
JWT began by contacting Paul Goh, the leading violin bowmaker in Singapore. For this promotion, Mr. Goh was asked to switch out the horsehair violin bows he traditionally used and exchange them with human hair on four of his violin bows. This hair had been washed and conditioned with Cream Silk. To demonstrate the strength of the hair, a string quartet used the bows as it played during a 4-hour concert in a busy shopping mall in Manila. Good news for Unilever: The entire concert concluded without even one broken hair on the violin bows! You can view the video yourself on YouTube; just search “The Human Hair Quartet.” The viral video has excellent production quality and includes the advertising message:
When it comes to showing strong hair, all commercials show it the same way. So we changed the game, by turning the demonstration of STRONG HAIR, into a live performance ….
DISCUSSION QUESTIONSDescribe Cream Silk’s promotion within the context of the multiattribute model: Which attribute(s) were central to the promotion and how does the model explain what the company was trying to accomplish with the “Human Hair Quartet?” What limitations might this model have for predicting consumer’s attitudes and purchase behavior towards Cream Silk? (Hint: Take a look at the Theory of Reasoned Action.)In contrast to the Cream Silk promotion, Old Spice used its characteristically quirky approach to persuade men to try its hair care products. The integrated campaign, “That’s the Power of Hair,” incorporated a popular Huey Lewis tune, an interactive Web site, and funny ads featuring animated hair. Discuss the type of message appeal and the Elaboration Likelihood Model route each campaign used.

Please see the sample format that the instructor wants below :
 
On every case assignment you must meet the minimum standards for depth and organization. Any case analysis that is under 500 words (not counting title and references) will receive a zero. Each case also must have a minimum of 3 outside references, not counting the textbook.
Below is a Sample Case Analysis.  This sample gives you a clear example of how the required case analysis format should be delivered. Follow this format in your analysis.
Do not use the Key Marketing Issues used in the sample case. Each case will have its own set of Key Marketing Issues which you will choose based on the details of the case content and the class reading. Follow this format on all 8 case analyzes.
Sample Case Assignment Analysis Format
MRKT 5000 Online Course
(Instructional notes in red)
(Your name here)
Can Pepsi make Pepsi One the One? (This is a case from a previous edition of the Marketing text – not currently in your text book. This is only a sample analysis to demonstrate analysis format only)
CASE SUMMARY:
Pepsi One is an innovative product launched in the market by PepsiCo to keep the image of innovation, fast movement, and competitiveness.  The case includes the steps of a new-product development process.  Emphasizing the launch of the product and the ways that Pepsi One is getting more familiar to the target market.   Pepsi One is becoming a successful product by getting more market share from the main competitor Coca-Cola.
(Each case to be analyzed will be read from the text, with specific questions assigned)
KEY MARKETING ISSUES

Line extension – Development of a product that is closely related to existing products in the line but meets different customer needs.  Pepsi One is a product that tries to differentiate itself from the normal diet products, to reach different target markets.

.

Product modification – Change in one or more characteristics of a product. Pepsi changed the sweetener to acesulfane potassium (ace K) to create the Pepsi One.
Aesthetic modification – Changes to the sensory appeal of a product.   Pepsi tried to appeal as a not a new diet drink but a new way of tasting a soda.
New-product development process – A seven-phase process for introducing products: Idea generation, Screening, Concept testing, Business analysis, Product development, Test marketing, Commercialization.  The PepsiCo performed all phases of new-product development in order to ensure the product would succeed in the market.
Product differentiation – Creating and designing products so that customers perceive them as different from competing products.  Pepsi One tries to differentiate itself being the only low calorie drinks that taste exactly as a regular drink (Pepsi).
Product design – How a product is conceived, planned, and produced. 
Styling – The physical appearance of a product.   Pepsi One omits the word “diet” and even the word Pepsi, is secondary to the thick, black lettering of the word “One”.
Product positioning – Creating and maintaining a certain concept of a product in customers’ minds.  Through advertising the company tried to keep the idea of the product in customer’s minds.

(These are the issues in this particular case – each case will have a different set of Key Issues)
Personal Case Analysis
I learned that Pepsi One was a product created by a modification of an existent product “Pepsi Diet”.  The product modification was the sweetener used.   A new taste of cola was added to the appeal for a low calorie soft drink.  By trying to differentiate Pepsi One from a classic Diet product, PepsiCo shows its innovative style and gain market share from Coca-Cola.
CASE QUESTIONS
1-    Is Pepsi One a new product, a modified product, or a line extension?  Explain your answer.
Pepsi One is a new product, line extension and a modified product.  Pepsi changed the sweetener to acesulfane potassium (ace K) to create the Pepsi One and tried to be unique by being a low calorie soft drink, which tastes a regular soft drink.

2-    In what way is Pepsi One positioned?
Pepsi One was positioned by including characteristics that target market most desires.  Understanding the diet aspect of Pepsi One helped attract an unusual market segment for a diet drink:  cola-loving males in their 20s and 30s. The product is not made to compete head to head with Diet Pepsi.
3-    Over the years, PepsiCo has had a number of product failures.  Evaluate PepsiCo management’s decision to introduce Pepsi One?
PepsiCo was launched just after test indicated consumers liked its taste as much as its creators did.  In extensive home-use tests, almost 70 percent of Pepsi One tasters reported they would purchase the product again.  To differentiate Pepsi One from the horde of diet soft drinks, PepsiCo focused on the product’s taste, which is almost indistinguishable from the taste of sugared soft drinks.
CONCLUSIONS
The company that wants to be competitive needs to be innovative and always introduce new products in the market.  PepsiCo used line extension of its Diet products to create Pepsi One.  Pepsi One is a product modification as well, which was consisted of in changing the sweetener to acesulfane potassium (ace K).  This aesthetic modification provided the product differentiation that appealed to customers as product with low calorie that tastes as a regular soft drink.  The different product design that included change on the styling never seen before, helped to position the product among the cola-loving males in there 20s and 30s.  By being innovative Pepsi One is guaranteeing its position on the soft drinks market, taking some market share from its big rival “Coca-cola.”
Works Cited
(Each analysis must include a minimum of three outside references, not counting the text or references from the case subject directly)
Bramhall, Joe, “Pepsi Inc”, Hoovers, http://www.hoovers.com/xm-holdings/–ID_60656–/free-co-factsheet.xhtml
“Choosing a soft drink”, Soda pop.com Click & Learn:  http://www.pepsicity.com/rpsm/edOid/105548/rpem/ccd/lookLearn.do
Deitz, Corey, “Learn the Difference to Make the Best Choice For Yourself”, Your Guide to softdrinks, December 29, 2005, Pepsi and Coke Comparison Chart 
http://pop.about.com/od/satelliteradio/a/blsatcomparecht.htm
Company Profile, “Pepsi, Inc”, February 10, 2006, NAMC Newswire, http://www.newswire.com/companyprofiles/xmsr.html
Insight from Standard & Poor’s, S&P Boosts Pepsi to Strong Buy, BusinessWeek online, February 9, 2006, http://www.businessweek.com/investor/content/feb2006/pi20060209_35961.htm?chan=tc
(Make sure your name is at the top of the paper)
(Remember that any paper with less the 500 words of content – not counting the words from the questions and references – will receive a zero)

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Spanish / completar | Spanish homework help

Choose the answer that best completes each sentence based on the En detalle reading.
1.  In most Spanish-speaking countries, married women legally __.
 adopt their husbands’ surnames
 retain their maiden surnames
2.  In the name María Antonia Abad Fernández, Abad is the __.
 paternal surname
 maternal surname
3.  If Lourdes Blanco Cabrera marries Carlos Arias Delgado, she could present herself as __.
 Lourdes Cabrera de Delgado
 Lourdes Blanco de Arias
4.  In the name Luis Felipe González y Pérez, Pérez is the ___.
 paternal surname
 maternal surname

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