. Cemex has a strong preference for acquisitions over greenfield ventures as an entry mode

Cemex is a Pioneer in cement industry and they know the cement industry very well. By purchasing pre established companies in a new country cemex makes it more easier to develop their business by using their structure in distribution as well as manufacturing. Most of the times Cemex it’s all the employees from the previous companies in their work structure which definitely saves times in researching as well as finding practical employees for their company. By providing extremely good quality, basic thinking of Cemex are providing great customer service definitely works. They usually just improve the sales part of the organisation and uses the older structure of the companies they purchase in the new countries which definitely increases their overall efficiency and productivity.
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