Choose an organization of interest to you: (APPLE) (10 pts) Situation Analysis – Brief overview of the company/brand, and external environments (1-2 pages) 1. Introduction / History 2. Mission 3. Vision 4. Values 5. Business Model: Customer Value Proposition and Profit Formula 6. Objectives: Financial Objectives and Strategic Objectives (15 pts) External Analysis – In-depth external analysis (2-3 pages) 1. Macro Environment: (PESTEL) 2. Five Forces 3. Competitive Analysis 4. Industry Driving Forces 5. Industry Key Success Factors 6. Strategic Group Mapping (15 pts) Internal Analysis – In-depth internal analysis (2-3 pages) Analyze the internal environment by using resources that provide internal information for your chosen organization (annual reports, strategic plans, “about us,” etc.). Be sure to present how the factors from the various perspectives are integrated. Internal analysis should include, but is not limited to: 1. Financial Analysis 2. Resource and Capability Analysis and VRIN 3. Value Chain Analysis 4. Benchmarking 5. Is the company competitively strong or weaker than key rivals? (10 pts) SWOT Analysis/TOWS Matrix – Strengths, Weaknesses, Opportunities, and Threats (TOWS Matrix format: 1 page) Conduct a complete SWOT analysis incorporating points from all four role perspectives. The SWOT should be substantiated through research which highlights the relevant and critical factors from the Situational, External, and Internal Analyses. Final information, along with strategies, should be presented in a TOWS Matrix. (25 pts) Organizational Strategy – Provide information to answer each question listed below (3 pages) 1. What are the current Corporate and/or Business Strategies being pursued? 2. Is the Strategy working? Is the strategy a winner using the 3 tests for a winning strategy? 3. Does the company provide a sustainable competitive advantage? 4. Describe how the company is pursuing an offensive or defensive strategy? 5. How does timing (first mover or fast follower) concepts apply to your company? 6. Is the company pursuing any of the following: mergers, acquisitions, joint ventures, outsourcing, partnerships, alliances, etc.? How does this impact their strategy now or going forward? (25 pts) Alternatives Identification/ Recommendation – Directions that the company could pursue to solve the stated problem(s) (2-4 pages) 1. What strategic issues and problems merit front-burner managerial attention? 2. Identification of Alternatives 3. Decision Criteria 4. Identification of Decision/Recommendation

​Apple is the world leader consumer electronics and consumer company. Based in California and estabilished in 1977 as Apple computer Inc by Steve Jobs. Recently it has shifted from electronics to iPad, iPhone and iPod along with non electronic products icloud, iOS, Mac OS and Apple TV.
SWOT ANALYSIS OF APPLE
​Strength:
​1. High Brand equity and innovation
​2.Net sales rose up to 28% high during 2015
​3. Consumer loyalty High
4. Amazing software and IOS
​5. Wide developer Support and design consistency
WEAKNESS
1.High price
2.Lack of variety and features 3. Sometimes Non-user friendly
​OPPORTUNITIES
​1. High Market potential for smart phones
2. Continued technological advancement
​3. More dependency on digitalization
​4. Geographic expansion
​THREATS
​1. Android operating system
2. Severe Competition
​3. Samsung could be another threat.
 
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