Competitive Advantages

1.  One staple of consulting is to advise clients to so-called  “re-invent” themselves. Suggest the fundamental ways in which innovation  matures a company. Provide a rationale and / or a real-world example to  support your response.
It is well known that Apple has successfully established itself as  the market leader in smartphones with its iPhone. Use the two primary  dimensions (i.e., cost advantage and differentiation advantage) to  recommend a strategy for Apple to sustain its competitive advantage in  this market. Provide a rationale for your response.

2.  Please respond to

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