Creating value proposition is critical for success. A brand’s value to customers is based on how they perceive your company. Identify a brand that does exactly this via their brand’s value, vision, personality, attributes, benefits and positioning. Discuss how they do this in each of those areas.

Apple is an organization that makes sure that their customers carries the image of Apple exactly the way Apple wants to.
Their vision is to create best electronic products that are simple to use, best in the industry, a lot of innovative methods are included and to indulge in the markets where maximum customers can be tapped. Customers perceive Apple in such a way only that it is create best products with a lot of innovation.
They have positioned their product in the minds of the customers as one of the most valuable electronic product having all the latest specifications and for some people it is a status symbol as well.
Benefits have been communicated so that each customer perceives Apple to be one of the best in the market. Best products, latest technology, market reputation and a trustable brand makes Apple believe customers that Apple is one of the best choice for any electronic product.
Lastly, attributes of the product that is ells includes best parts, low servicing cost, higher warranty, no hang issue and indulged with latest technology.
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