Instagram for Business is the type of account in Instagram that is meant for the marketers who want to build active engagement with the audience, build followers and create business development opportunities using stories, videos and posts. The Instagram for business comes up with features such as scope for adding the information regarding the company, hours of operation and other important details that can help in lead generation. This particular account also gives analytics upon each type of posts, stories and content to understand the trends and implement the promotional messages, intended to increase the consumer base of the company. Since the Instagram is an app based social media platform on mobile handsets, it represents huge opportunities for the marketers.
A digital market manager for small business should focus upon, broader and diverse user base to whom, he or she can attract, a marketing plan for a small budget and presence of ready made tools to reach out to the audience. All these benefits are offered by the account Instagram for Business. An ownership of Facebook, brings specialty features and marketing capabilities to the business account of Instagram. Besides, it is an app based social media platform, that adds to the advantage as largest user base follow social media on mobile devices. So, a marketing manager must focus upon the Instagram for business account and explore the new opportunities arising thick and fast with Instagram.
There should be a switch to the business page from the personal account as business page comes with additional features and it is designed with the purpose of marketing point of views. For example, availability of the analytics is only given to the business account. Besides, boosting of
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