The difference here is the different options available with third-party analytics tools. There are social media platforms and analytics options available but there is a need for a tool that can cover all the aspects of social media analytics. Tools like HootSuite can provide various features like scheduling, geo-targeting, collaboration, and reporting. The tool can help in scheduling is the social media analysis on various channels. They can identify the target customers and segment them based on the business needs and carry out the social media analysis. The tools can help them in collaborating with different social media platforms and share the content to make it very effective. Tools like Google Analytics can help the companies in generating reports based on the company’s business requirements. But with tools like Sprout Social, HootSuite or Simply Measured we can conduct the social media analysis along with the reporting. This will help the companies reduce the human efforts required and also the investment on different tools to serve the purpose. So if the company has the requirement to do marketing on all the social media channels then they can consider investing in tools like this. It provides a good ROI for the company and also helps in improving the marketing efficiency.
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