Economical Marketing Environment

For this assignment, your team will analyze various environments that affect your brand – demographic, economic, natural, technological, political/legal, social/cultural – and will make recommendations for the brand to better respond to the needs and trends you’ve noted in its environment.
Analyzing Needs and Trends in the Marketing Environment
Team Assignment 1 (10–12 pgs.)

  1. Demographic Environment
  2. What major demographic trends (such as population age mix, growth of ethnic markets, or household patterns) will pose opportunities or threats for your brand? Hint: Look at developments that are occurring outside the company that might affect your brand.
  3. What actions has the company been taking in response to these developments and trends?
  4. Economic Environment
  5. What major trends in consumers’ income, employment, savings, debt, and credit availability will have an impact on your brand? How have recent stock market movements affected the company?
  6. What action has the company been taking in response to these developments and trends?
  7. Be aware of the financial factors affecting your firm.
  8. Natural Environment
  9. How have shortages in raw materials, pollution concerns, and/or energy costs affected the brand, and what steps has the company taken to address these concerns?
  10. Technological Environment
  11. How have the accelerating pace of change and unlimited opportunities for innovation affected your industry? What major changes are occurring in the technology of the product category?
  12. What is the company’s position in these new technologies? What are the competitors’ positions in these technologies?
  13. Political/Legal Environment
  14. What laws now being proposed could affect marketing strategy and tactics for the brand?
  15. What federal, state, or local agency actions should be watched? What is happening in the areas of product safety, advertising, or price control that is relevant to marketing strategy?

 

 

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