Evaluate how Polymer Dynamics got into the present situation. What should Paige Chen do? What should Chen’s managers do? Explain. Essentials of Marketing A Marketing Startegy Planning Approach 15th Edition Page 660 Case #5 Polymer Dynamics

I believe that with the current strategy for that Paige Chen is using for the company worked for the initial investment and concepts. Due to the fact that the many organizations and contractors did not want to use the product for different structures caused serious issues. First without other contractors using the material other than the one initial contractors used in the trial utilization for the product not wanting to use the foam board will lead to lose in profits for the company. Paige wants to continue building structures using the foam board without investment and actual customer for purchasing of the new method of ulitizating the foam board structures. I believe that Paige should abandon the ideas of continuing of building mock building with the foam board, until there is more of a customer buy-in for the use of the products in this method. Since the main objective of the manager is how to manage profits for the organization they are actually losing profits with continuing with Paige’s method of use for the form board. They are paying contracts and workers and time for marketing for the use of the product, causing for a lose of profitable of the idea that Paige has presented to the managers. For this situation they should realize the idea as a lost and then continue looking for ideas that are profitable with different method of use for the foam board without such expense methods of displaying the material, until there is a larger customer base for the use of the product in this method.
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