Explain in detail why you believe the commercial ( Avocados from Mexico) Super Bowl 2017 was not effective/ by quarter: – Who did it specifically appeal to? – What strategy did it use? (fear, sex, humor) – Is the ad was designed to raise awareness, position the brand, or introduce a new product? – Why was this company select the Super Bowl as a platform? – Has this company activated at any other events surrounding the Super Bowl? – How many commercials has this company launched during this event, and in what quarters? – Do you think this commercial would have done better in another quarter, or at a different time during the game? Why? – Who is this company’s target demographic, and what % of Super Bowl viewers fall into that listing? – Where else should this company look to advertise? – How much did each of these commercials cost to air during the Super Bowl? – Is it worth the price, why or why not?