Evolution of Advertisement Based On Cultural Changes
Culture is a continuum of human beliefs, behavioral aspects, rules and regulations, habits, and the way of living that describe a certain group of people in specified period. It keeps evolving and affecting the human behavior from time to time. An advertisement can be simply be defined as the process involved in making a commodity, a service or an event known to the public. Therefore, advertisements have been influenced by culture as firm try to keep up with the trending way of life in order to promote sales and gain customer trust. Therefore, this paper reflects on various Coca-Cola company adverts across six different decades to gain an insight into how culture …
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