https://www.lynda.com/Design-Documentaries-tutorials/depth-Pinkberry-case-study/125753/176630-4.html
Question One
· How would you update the personality of the brand to reinvigorate Pinkberry? Provide a rationale for your answer.
Question Two
· Determine the most viable target market for Pinkberry using the bases of segmentation to describe the customer profile. Provide a rationale for your answer.
Question Three
· Describe each level of Maslow’s Hierarchy of Needs. Which level describes you the most when making purchases? Provide a rationale for your answer and use an example to highlight the level.
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