Posted on by Judy

.’Il Sprint 12:05 PM * 84% くBack Chapter 4 worksheet.docx 「1. h MKTG 2300- Marketing Strategies Chapter 4 Assignments 30 Points Possible Be sure to use complete sentences and proper labeling (numbers, dollars, etc Make sure to review the grading rubric in Canvas Be sure to show all of your calculations A breakfast cereal company is introducing a new organic cereal. Of their current 100,000 customers, 30,000 purchase this new product in January. In February 75% of those who tried the cereal in January really liked it and decided to make this their regular breakfast choice. The remaining 25% did not like the flavor and went back to their old cereal. Additionally, another 5,000 customers decided to try the new product once in February. One average, repeat customers purchase two boxes of cereal every week. (Note: assume 4 weeks in a month) 1. Please calculate the trial rate in January. Be sure to show your work 2. Please calculate the penetration ( #) in February. Be sure to show your 3. Please calculate the projection of trial sales for February. Be sure to 4. Please calculate the number of repeat buyers in February. Be sure to 5. Now you can calculate the repeat volume for February. Be sure to show 6. Finally you can calculate the total volume for February. Be sure to work show your work. show your work. your work. show your work. Courses Calendar To Do Notifications Inbox

current
January
February
new/trail
new/trail
repeat
customers
100000
30000
5000
22500
Sales- number of boxes
100000
30000
40000
22500
1.
Trial rate= first time triers in period / total target population
= 30000/100000
=0.3 0r 30%
2.
Repeat rate in February=75%
Market penetration rate- Percentage of target customers that make at least one purchase over a period of time.
Penetration in January= New (first time) customers +repeat users =30000+0=30000
Penetration in February =New (first time) customers +repeat users
= New (first time) customers + repeat rate * penetration in t-1(January)
=5000+ 0.75* 30000 = 27500
3. PROJECTION OF TRIAL SALES
The question asks only for trial sales i.e. number of units purchased by first time users in the period
Number of trial users in Feb. =5000
The first time users buy only once in February. Average Frequency of Purchase =1
There has been no mention of the number of boxes purchased by the during a purchase .(information is provided only for repeat users). Hence we assume that new users buy only one box during their purchase. Average Units of Purchase
=1
Projection of trial Sales for period t = number of buyers * average frequency of purchase * Average Units of Purchase
= 5000*1*1=5000 units
4.
Number of repeat buyers in February =repeat rate * penetration in t-1(January)
= 0.75* 30000 = 22500
5.
Number of repeat buyers in February= 22500
Number of purchases during the period = 4 times in the period ( they buy once in a week for 4 weeks )
Average Units of Purchase during each purchase = 2 boxes each time
Repeat volume for February = number of units bought by repeat buyers during the period
= Number of repeat buyers in February* Number of purchases during the period * Average Units of Purchase during each purchase
=22500* 4*2 =1,80,000 units
6. Total volume for February= total units purchased by first time users + total units purchased by repeat users
=5000+ 180000= 1, 93,000 units
 
“Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!”

What Students Are Saying About Us

.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐
"Honestly, I was afraid to send my paper to you, but splendidwritings.com proved they are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"

.......... Customer ID: 14***| Rating: ⭐⭐⭐⭐⭐
"The company has some nice prices and good content. I ordered a term paper here and got a very good one. I'll keep ordering from this website."

"Order a Custom Paper on Similar Assignment! No Plagiarism! Enjoy 20% Discount"

Related posts:

  1. AudioCables, Inc., is currently manufacturing an adapter that has a variable cost of $0.50 per unit and a selling price of $1.40 per unit. Fixed costs are $14,000. Current sales volume is 30,000 units. The firm can substantially improve the product quality by adding a new piece of equipment at an additional fixed cost of $6,000. Variable costs would increase to $0.75, but sales volume should jump to 50,000 units due to a higher-quality product. a. What is the current profit and proposed profit of the sales of AudioCables? (Negative amounts should be indicated by a minus sign.) b. Should AudioCables buy the new equipment? Yes No There is insufficient information provided to answer this question
  2. Why would it be important for the young entrepreneurs to track how many transactions are initial or stand-alone transactions and how many of them are repeat customers? How would that information affect their CRM strategy? How could they use that information to increase referrals?
  3. Apex Trading Corp S Records Show Following Inventory Transactions 2016 January 1 Balance 1 Q17766052
  4. A hotel breakfast area has a self-serve coffee machine. During the three hour breakfast period, customers arrive at a rate of 30 per hour (approximately one new customer arrives every 2 minutes), and the arrivals follow a Poisson distribution. The mean service rate at the coffee machine follows an Exponential distribution, and is 60 customers per hour (customers take approximately 1 minute to serve themselves a cup of coffee.) a. What is the mean (average) time in minutes (note that there are 60 minutes in an hour) that a customer spends in the system (waiting in line at the machine, then filling their cup with coffee)? b. The hotel wants to know how crowded the area around the coffee machine will be during a typical breakfast period. What is the mean number of customers that are in line, waiting to get a cup of coffee? c. What is the mean utilization percentage of the coffee machine (the server in this system)? d. If the hotel decides to purchase a second coffee machine (there are now two “servers” in this system), the waiting time should be shorter. On average, how long will a customer now wait in line for their cup of coffee?