Doing business with overseas Clients is not only about business but also knowing about their traditional, way of doing business and values. If you aren’t concerned about their way of doing business, they won’t care about your business life. Business were relationships are good with each other won’t stay long. If you want to continue your business you need to learn about them as much as you can. It shows you value them.
As for the senior management is concerned, if you need to make a big sale you need to understand how cementing the interpersonal relationship is important. They more yoy know about them, the more chances you will get to do business with them.
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