IMC Individual Questions: Chapter Six If you were a marketer about to launch a brand new brand of shampoo, explain how you could use the various forms of direct response communications. 1. 2. What opportunities are available with direct response print media versus direct mail? 3. Direct mail is still the most popular form of direct response advertising. Explain the benefits of direct mail. 羊

Launching a brand new shampoo into the market is definitely a tough task. By using various forms of direct response communication, overall effectiveness of the branding strategy for specific shampoo could be increased.
By introducing proper proposal using different mediums such as print media or Digital media as well as using the social media as a tool for directly communicating with the customer is an essential part of the branding for my product. Creating some information about the brand and his shampoo would definitely increase the user interaction.
By providing helpline numbers as well as email contacts for the company for inquiring the specification of the shampoo, overall availability of the telecommunication material could be increased which would definitely increase the sales level of the shampoo.
Direct response print media increases the reach of the product and directly enhances the overall availability of a wide available targeted customers. Print media has a wider reach in Suburban and rural regions as compared to the mail based direct response communication. Direct mail provides availability of the targeted customer and the mailing could be done to the specific targeted customer for increasing the overall effectiveness and reducing the cost of the advertisement as the promotion process.
Direct mail is the most popular type of correct communication method. Direct mail is very efficient way of communicating with the targeted customer as it provides a specific target. By having a specific target one can easily increase the level of implementation of different promotional strategies. Direct mailing also enables advertiser to effectively target the customer and to provide customer centric products. It is very widely used as a tool for promotion as it provides accurate and more effective results.
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