Purpose: To analyze types of media specific to the healthcare industry.
Spend time during week 2 of the course monitoring print media (e.g. newspapers, magazines) and electronic media, (e.g. radio, television, social media) for commercials promoting healthcare products.
Prepare a 250-350 word summary that assesses the following:
Image vs. service marketing
The “product” being marketed (e.g. good, service, idea, organization)
The medium being used (e.g. newspaper, magazine, radio, television, billboard, internet)
The placement of the promotional piece (e.g. location in newspaper, time of day for radio spot, cable –vs. network television)
The apparent target market
The ultimate objective (e.g. improve image, attract new business, increase sales volume)
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