Develop a report which analyses how digital technology is used to add value to the products and services of Amazon. The report should be focusing on the alignment between business, organizational and information strategies, plus 2. the use of digital technology to keep customers connected, and how the company uses IT to gather and process knowledge about its customers, competitors and its own operations. The conclusion should present practical recommendations for the next logical step in terms of Amazon digital strategies. The report is designed to allow you to demonstrate an integrated appreciation of the majority of material within the course. Ideally, you should bring your own experience into the discussions on the case. Good marks will only be obtained by assignments that integrate well the academic knowledge obtained on the course with first-hand experience and ability to see the connections between theoretical models and specific uses of digital technology. The following should be covered in the assignment: a) Introduction and Background: Introducing the scope of the report, identification of the context of the organization and for the digital technology itself; b) Analysis of the way in which the use of digital technology and information systems is used to further business strategy, to change the organizational strategy, to ensure continuous connection with customers or to gather knowledge about customers, competitors or the organization itself; c) Conclusions and any recommendations for change, improvement
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