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Prepare a presentation with full of content about Product Vegemite Resources : Project Scope, VegemiteWebsite (Go to this website : http://www.vegemite.com.au ) Presentation details should emphasize of specific below 2 topics : 1. Marketing Plan : Critical Information , Sharing below the completed worksheet for your convenience. Marketing Plan Chapter 3 Activity 3: Critical Information Worksheet List primary and secondary data needs to create the Vegemite marketing plan. Vegemite: Vegemite is a food product organization which is engaged in manufacturing and selling food items for daily usage by the children and public. Marketing Plan for Vegemite: The marketing plan for Vegemite is to increase the sale of food products by marketing and advertisement among the target consumers. Primary Data : The data sets which are collected from primary sources of data Secondary Data: The data sets which are collected from secondary sources of data. Justify the necessity of the primary and secondary data you have selected. Data Need Primary or Secondary Justification for Inclusion Consumer population in the target market Primary Data This helps for the vegemite to analyze the full potential for food product business in the target market Consumption in the market Primary data These data sets help the vegemite to understand the consumption of food items in the target market. Competitors in Market Secondary Data This helps to analyze the Vegemite the numbers of competitors in the market for the same business. Consumer Preferences Secondary Data This data set helps the vegemite to understand the preferences of consumers, so that they can modify their products to suit the consumer preferences for higher sales. Purchase capacity Secondary data This data helps the vegemite to understand the purchase capacity in the target market and accordingly they can price their product in the market. Develop one instrument with 5 to 10 targeted questions that could be used as part of either a focus group or survey that you can use later in the marketing plan. One instrument “Awareness of the Vegemite product in the target market”. Targeted Questions 1. Which vegemite products do you like the most? 2. Did you know that vegemite products are nutrient products? 3. The price of the vegemite products is reasonable? 4. How is the quality and test of the vegemite food products? 5. Any major problem you faced with the vegemite food products? 6. Which brand’s food products are better than the vegemite food products? 7. What changes you would like to see in the Vegemite products? 2. Marketing Plan : Define Consumer Markets . Sharing below the completed worksheet for your convenience. Write a 200- to 350-word essay for each of the following four sections: 1. Write a demographic profile of the customer to include the following: Age :28. Income: 5000 dollars. Occupation: Private Job. Education : Post Graduate . Lifestyle (activities, interests, or opinions) : Loves Travelling and blogging. Other salient characteristics : Foodie. 2. Describe the motivation of the target consumer, including answers to the following questions in your response: Why is the consumer buying the product? What external forces (i.e. culture or subculture) will influence the target consumer as he or she considers the purchase? How? He purchase it for making roasted root veggie soup. As he is pure vegetarian so he will prepare the soup. One of his friend recommends him to use this product. It tastes different from other products and also available in market. 3. Describe the consumer’s typical consumer purchase decision process, including an answer to the following question in your response. What is the likely process a consumer will go through in making the decision to purchase the product? Consumers generally look for the price of the product. Like is it worth purchasing the product or not. Next consumer likes to know the nutrients level in the product. People are now days are more health conscious they like to spend on those which benefit your body. Next consumer usually goes for word of mouth publicity manner. Like now my friend recommend me to use this product once. So I decide to buy it. 4. Identify an opinion leader or spokesperson who would add value to a Vegemite marketing plan, including the following: Person’s name and a short description Attributes of this person that makes them a good match to the target market(s) Person’s name- XYZ short description- my friend who is Gastroenterologist. Attributes : Very choosy in buying product, very carefully purchase products that gives health benefits. The above both work sheets are completed from my end , But need to prepare a good presentation or word presentation about the same. Content should be good and full of examples.

Demographic profile
Vegemites products are various spreads for enhancing taste of sandwiches and soups. These products would be mainly consumed by children and those who want to improve flavors of their daily food with less effort. Buyers would be mainly families with children, and young working adults who would go for a tasty quick fix. As the product is few generation old now, some of the regular consumers must be old who have developed a taste for these spreads over a period of time. This would put most of the buyers in the age group of 25-50 years. With the cost positioning of the product, most of these adults would be working, and families would in middle income group. For working adults and families their lifestyle would be mostly sedentary though they would love to try different foods.
Motivation of the target consumer
Some healthy food items which children wary of consuming, these spreads could make edible and tasty for children. Working adults buy it as it making quick and tasty food would be easy with such spreads. Some buy it as have been using it for long and are used to its taste.
Health consciousness would play a major role in selecting the product. Some might consider opting for a more healthy option with less salt and sugar and would go for a higher priced variant or would move to competitor. Some vegetarian families/people would also prefer Vegemite spreads over other spreads where meat might be an ingredient. There would also be word-of mouth marketing if one consumer finds the taste good and recommends others to use the product.
 
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