Principles and Concepts of Marketing

In this assignment, you will create an original analysis for a business failure for a selected brand. Select only one brand/product failure from those provided below. 

Using the information listed, as well as your own research, assess the brand/product failure by completing the PowerPoint template located in the Blackboard online course with your original analysis on the business failure. 

At the end of the template, be sure to assess the key marketing principles and concepts the business failed to consider and your recommendations for what the business should have done. Please refer to the grading rubric for this assignment.  Your grade will be based on answer quality, logic and organization, and language and writing skills.


  1. Download the following:
  2. Select one of the following marketing failures
    • Google Shuts Failed Social Network Google+.
      • Google’s primary mission is to provide people around the world with a search engine to find information, learn about topics of interest, and make important decisions. As technology evolves, they claim they will continue to help everyone find the information they’re looking for.
      • As the years have progressed, Google has evolved to offering many different technological items such as web-based search tools, advertising services, communication and publishing tools, map-related products, statistical tools, business-oriented products, developer tools, security tools, desktop applications, computer products, and cellular devices. In 2011 they even developed their social media platform Google+, which was meant to rival Facebook. The idea was for the platform to be synchronized with all other Google created products and software services for seamless integration. However, things did not go as planned. By 2019 Google decided to pull funding in order to reallocate it to more profitable avenues.
  3. Complete the PowerPoint Presentation template containing a minimum of four slides, discussing your chosen marketing failure.
  4. Save your document as MKT100_LastName_FirstName_Week6_Assignment (example: MKT100_Doe_John_Week6_Assignment).
  5. Submit the completed template by clicking the title to this assignment. This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

The specific course outcome associated with this assignment is:

  • Apply the key principles and concepts of marketing.
  • No Plagarism 

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