Referring to a SWOT analysis, separately name a strength, weakness, opportunity, and threat for Starbucks. Which of the three strategies referenced would you recommend and what would be a potential downside of choosing this strategy? Explain.

Strength of Starbucks: A very strong global brand image
Weakness of Starbucks: Products can be easily copied
Opportunity of Starbucks: Global expansion into developing countries of Asia and Africa
Threat of Starbucks: Stiff competition from local cafe selling coffees at a lower price
Strategies
1. Must focus on global expansion into developing countries
2. Focus on quality and come up with innovative products
3. Should trademark and go for intellectual property protection to safeguard its products
Potential downfall:
1. A quick global expansion may compromise on the quality of products
2. Developing countries might not be able to afford the high price point of Starbucks
 
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