Social media is now helping the growth of an organization tremendously with out putting more effort, thanks to the digital revolution. Most of the event manager are now relying on social media to attract volunters, involve community, generating revenue by selling more tickets and getting sponsorship,increase participation in the events. I will recommend following tools and techniques of social media marketing to promote the events and those are producing multi media based content, SEO, customized posting for individual social media platforms, paid trending of the event, promoting the event in all the social media platform .Through these tools we can have more participation becuase the message will reach to larger audience , when number of views and share will increase we will get more sponsores who will collaborate to sponsore their product.
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