Research the company Patagonia and review their website. Identify ways that this company focuses on listening to their customers . Discuss what Patagonia does to encourage feedback from social media. Include information from a recent business article, you have read that relates to listening and communication. Include your “References” page as outlined.

Patagonia is a company belongs to America which sells the clothes for outdoor wear that which can be maintained at some levels of rate. In their website they mentioned their mission that they want to provide best products for the customers without causing any harm to them and we can find different types of clothes, accessories, shoes for men, women and also for kids. They also provide packing bags, books and gift card people can easily access these items in the shop column which was clearly mentioned. In Patagonia website they clearly mentioned their shops with mobile numbers, address and also road maps that which people can visit their shops without any confusion and also shipping amounts on the delivery of the products. This website give entire information about the company and also how to order the product. If any repairs or problem occurred to our purchased product we can ask the customer service by messaging them.
By their services to the customers, from order to delivery they always in contact with them. If any problem arises in delivery like late delivery or sometimes delivery people cannot understand the address then they will contact the customer and deliver the product without causing any problem to customers. If any defects observed in delivered product customer complain them, management will respond within few days and replace with another product or return their product. Patagonia main motto to prevent the customer dissatisfaction so that they always strive to listen the customer through calls or mails. Social media is one of the platforms which always help many companies to rectify their flaws. Patagonia Company always encourages to give feedback through the live chat because many people are familiar and they will engage in the chat with management and share their feedback. Through the marketing like promotional messages in facebook, twitter, instagram etc so that people will leave their feedback through comments. By providing rewards to the customers that who review on the company with appreciation. Directly asking the company feedback by sending the promotional mails and mobile messages etc.
In recent times I have read an article that of the business person who shares his thoughts about listening and communication are important tools to maintain the business success. He said that by listening people can gain more information, maintains the reputation because reputation always increases through the listening skills, Decreases the conflicts between the co workers, by listening to others we can easily motivate some other people. He said that not only listening to one person those should be communicated to others that which builds more strength to many people. This article was referred in business magazine.
 
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