Sport Sponsorship Activation

Written Assignment 6 requires students to use the skills gained in Module/Week 6 to create an activation plan for a sport or entertainment organization.
(The sport organization I chose is the New York Liberty;  a WNBA team)
Please use the textbook as one of the references. (you can access the textbook by going to this website: My log in is:
Password: Xvtevfps#123
The title of the textbook is: Sport Promotion And Sales Management, Second Edition

Specifically, in approximately 1000 words, please select a sponsor and describe a list of ten activities to activate a product for the sponsor you selected.
The opening paragraph should introduce the topic and share the established research on which the concepts of the assignment are based.


Define what an activation plan is
Why it is important
What do the experts recommend the content to be
Use chapter nine for the steps of an activation plan.
How will you execute the plan?
Why is leveraging important?
Which types of leveraging might you use?
How will you fulfill the agreement?

Each assignment should have:

An opening paragraph introducing the topic to be discussed.
Supporting paragraphs with citations from academic research.


Consider grouping like-items together in paragraphs and support the paragraph with academic information from research.

Closing paragraph which ties back into the opening and summarizes the assignment.
Support ideas for the plan with academic research from the Liberty library especially journals. Review document on Academic Research by following this path:

Course Content > Professor Powell Specific Course Information > Gathering Information

Review the rubric for the assignment before beginning the writing so you have clear guidelines for the expectations.


Write in APA format for citations, references, and title page.

Course Content > Professor Powell Specific Course Information > various documents

Looking for quality graduate-level writing with strong sentences and strong paragraphs.
These assignments are best supported with around three references.
Please make sure to write in paragraph format, do not number or bullet the items presented.


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