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Strategic Management and Strategic Competitiveness

Choose one public corporation in an industry with which you are familiar. Research the company on its own website, the public filings on the Securities and Exchange Commission’s Filings & Forms page, the Strayer University’s online databases, the Lexis Advance database, and any other sources you can find. The annual report will often provide insights that can help address some of these questions. Use the Strategic Management and Strategic Competitiveness Template [DOCX] to ensure that your assignment meets the requirements.

 

We will use Johnson & Johnson

 

Requirements

Write a 4–6 page paper in which you address the following:

  • Assess how globalization and technology changes have impacted the corporation you researched.
  • Apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.
  • Assess how the vision statement and mission statement of the corporation influence its overall success.
  • Evaluate how each category of stakeholder impacts the overall success of this corporation.
  • Use the Strayer University Online Library or the Internet to locate and include at least three quality references. Note: Wikipedia and similar websites do not qualify as academic resources.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

The specific course learning outcome associated with this assignment is the following:

  • Determine the impact of globalization and technology changes, strategic models, vision and mission statements, and stakeholders on a corporation’s success.

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