Suppose you were given a choice to select from a menu of items in your employee benefits package. The menu might include medical coverage ($1,500 deductable), life insurance equal to a year’s salary, vacation time based on length of employment with the company and retirement pay equal to 8 percent of income. Comment on how such a “flexible benefits package” would affect your preference between higher wages and more benefits. Use the theory of consumer behavior in your answer.

Employee benefit package do motivate employee in doing duty with more focus and determination.When an employee have offered flexible pay package the motivation level of the employee increased than fixed pay becuase here the employee have options to choose.According to psychoanalytic theory of Freud, consumers respond to symbolic concerns as much as they respond to those of economics and function. Motivation of the employee lay deep in the psyche. I as an individual person will choose more benefits than higher wages because I have more inclination towards benefit.
 
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