Week 3 – Assignment
The Art and Science of Persuasion
Read (Cialdini, 2001). Consider this source as you complete the Assignment.
Part I: Examples
Assemble advertisements, commercials, or personal experiences/observations that illustrate each of the six fundamental principles identified in Cialdini (2001). Do not use examples from your textbook.
Submit “Part I”, a separate document with the examples you located. Preferably, copy and paste print media examples, along with proper citation information; links are acceptable for broadcast or electronic media (television, internet, etc.). If neither images nor links are available (e.g., in the case of a personal observation or experience), a brief description will suffice. Label your examples clearly and provide a one paragraph explanation for each.
Part II: A Social Psychological Analysis of _______
Explain in-depth how social psychological principles of persuasion are relevant for one of your selected advertisements, citing relevant research. Relate characteristics of the communicator, the message, and the target audience.
Formulate a plan to intentionally enhance persuasiveness. What are various alternative techniques one might employ effectively?
Submit “Part II”, structured as a paper and written in APA style.
The Art and Science of Persuasion paper
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