The Importance of Managing a Brand’s Reputation

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Our textbook states: “it takes years to build a brand, but only a nanosecond for a poorly managed crisis to ruin it.” Based on your readings from the textbook and at least one online source regarding “reputation management,” give two examples of companies that have a good job of managing their reputations following a crisis. Also provide some thoughts as to other techniques you might have used in those situations.Your initial post should be approximately 300 words long. After posting your initial response you’ll be able to see the initial responses of your colleagues.Comment on

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