The Marketing Plan Also Includes A Situational Analysis This Week Write Your Com

The marketing plan also includes a situational analysis. This week, write your competitive analysis to add to the plan. 
Your plan should include both a situational analysis and a SWOT analysis. In order to successfully conduct a SWOT Analysis, a candid and honest examination of the various components needs to be completed. After this, a thorough situational analysis can be completed. 
Students should write a situational analysis that provides a snapshot of the company’s environmental analysis that covers the following: 

Include facts       about current economic and cultural trends and any predictions about       business success in the future within a specified timeframe, in this       instance, next 12 months. 
Prior to       examining the competition, conduct a deep dive research session into the       subject company. In order to successfully conduct analysis of any kind,       the researcher needs to be very familiar with their own organization       first. Include information about how the company can gain a       competitive advantage in the market by understanding the competition.        For more information about how a company can gain and sustain a       competitive advantage, Add the SWOT analysis to help determine       competitors in the marketplace and to help you with additional ideas on       how to position the product in the marketplace. 
Based upon the       initial findings from the research, this will act as the foundation of       knowledge for what type of further research needs to be conducted, what       data needs to be gathered, and establishing what is going to be done with       the gathered data.

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