Posted on by Judy

The sports marketing industry is extremely competitive, and to be successful you must develop your networking skills and gain practical experience through volunteering and completing internships. To learn more about the skills employers’ desire, conduct research related to sports marketing internships. Using Appendix A in the textbook and your own research, read the postings for at least five different internship positions. Discuss what appear to be the most common types of jobs available along with the five most important essential skills and responsibilities associated with the positions. Based on what you viewed in the internship postings, how important is it to have skills in the following areas? Sales and revenue generation Data analytics Use of technology and social media Discuss reasons you believe these skills are or are not critical to your future success as a sports business professional.

The essential jobs and internships are:
Event Coordinator
Senior Coordinator, Player Relations
Coordinator for Industry Events & Productions
Manager, Sports Marketing and Consumer Engagements
Public Relations Manager
Marketing Manager – Partnership and Events
The desired responsibilities are:
1. Planning and implementation of the brand category for consumer engagements in the US market
2. Associating with PR and Social Media team to drive consumer engagement and conversation within sports categories through sports marketing programs, assets and properties.
3. Managing external partners for agency in production and for delivering consumer activation plans within the support
4. Acting liaison between team’s representatives & internal stakeholders
5. Managing external consultants & also relationships with various hotels, facilities, and travel agencies
The desired skills are:
1. Ability for working collaboratively and collectively with multiple stakeholders
2. Effective verbal and written communication abilities
3. Ability for managing varied projects efficiently and with desired end results
4. Excitable about sports and sports culture
5. Event supervision, advertising, and budget experience
6. Deadline oriented and thorough decision making
Sales and revenue generation – These are what that drive the top line of any organization and an individual must be equipped with selling related abilities to bring revenue. The person having these skills drives the revenue generating dept.and has the opportunity to grow and get noticed in the company within a short span.
Data Analytics – It is the core of making sense of data. The data is generated everywhere in sports but today we have the means to capture and make sense of data to take predictive decisions for future, better forecastablity, targeting right segments, and cost prudence decisions.
Use of technology and social media – Technology with social media has taken sports to every nook and corner. Social media has made the consumer more powerful and managing them s another challenge. This gives them a front seat to make or ruin a brand. Similarly, a person can cost-effectively reach all segments. Thus, knowledge of technology and media is something that will further dominate the roost.
 
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