Think about the environmental threats and opportunities that McDonalds faced when preparing to open the first McDonald’s in Russia.
Watch video and answer questions
This video is what you might call a “classic”. It’s a historical lesson about how external environmental factors affect a business. It’s one of the best examples to illustrate the different types of environmental factors. Enjoy.
HOSP3075 Assignment: The Marketing Environment
Watch the video “Taste of the West”. While you are watching, think about the environmental threats and opportunities that McDonalds faced when preparing to open the first McDonald’s in Russia.
Try to identify one factor/effect in each of the categories below. Type your answer below each category, and also identify whether it was a threat or opportunity for McDonald’s. (You don’t have to use full sentences for this; key words are fine.) I have answered the first one for you as an example.
Save this document and upload it in the assignment link.
Prof. Davin’s answer: Russia was changing to a free-market economy, where people were free to spend their money. This was an opportunity for McDonald’s.
Technological Environment (including Infrastructure):
Answer preview to think about the environmental threats and opportunities that McDonalds faced when preparing to open the first McDonald’s in Russia.
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