Warehouse clubs The product assortment, the services mix, and the store atmosphere are used by retailers to differentiate their business from the competition. Select two retailers from your local area and discuss how each store differs with respect to the three variables above. High markup or high volume? Public relations, sales promotions, advertising, direct marketing Location, location, location! We don”t want to give it back When you walk into a store, which direction do you normally go?
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