value chain analysis is a tool which used to assess and analyse the internal activities of firm. By using this, the firm will differentiate activities like which are most important, which are less important, which are more valuable and so on. At the final, it focus on the activities which provide them competitive edge to the firm. It is the same with wald disney- where the brand name itself is most promoting and competitive edge to the firm.
Here the employees always looks towards the innovative practices, promote team based work culture, testing with internal customers, and once they satisfied, then only they launch the products and services to the market. It is the unique process of Walt Disney when compares to others. They set the internal customer satisfaction as benchmarke and based on the performance, based on feedback they will make some modifications, improvements, or any steps for betterment of the services.
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